Performer Tips: How to Get Repeat Bookings from Past Clients
One of the easiest ways to grow as a performer is by turning past clients into repeat clients. People who’ve already enjoyed your music, trusted you with their event and had a great experience are far more likely to book again — if you stay visible, relevant and easy to rebook.
Whether you perform at weddings, birthdays, baby showers, funerals, corporate events, bar residencies, hen do’s, or any other occasions, your past clients are a goldmine of future opportunities. Here are 8 practical, low-pressure ways to encourage them to rebook you again and again.
1. Get Them Into Your Newsletter Funnel
After you’ve performed, send them a quick thank-you email and invite them to join your mailing list.
Why it works:
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They hear from you regularly
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You stay on top of their mind
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You can subtly promote new services, seasonal offers, and availability updates
Even one newsletter a month keeps you in their world.
2. Tag Them in Their First Dance / Performance Clips
If you filmed part of their event, post a short clip on Instagram or TikTok and tag them.
What happens:
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They’ll often reshare it
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Their friends see you (free marketing!)
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It reminds them of the special moment you created
This simple tag can easily lead to:
→ Birthday gigs
→ Anniversaries
→ Friends’ weddings
→ Corporate bookings
3. Offer Special “Past Client Only” Discounts
Every few months, send a tailored email like:
“Hey! As a thank-you for having me at your wedding last year, here’s a 10% past-client discount for any event you want to book this year.”
It feels VIP, exclusive and personal.
Use sparingly so it actually feels special.
4. Follow Up After 6 Months (Automated or Manual)
A simple check-in:
“Hey, hope you’re doing well! I just wanted to check in and see if you’ve got any events coming up this year where you might need music again.”
Most performers never follow up — so you’ll stand out immediately.
5. If You See Them at a New Event, Walk Over and Say Hello
This one is huge.
If you're booked for an event and you recognise a past client in the room:
→ Go say hello
→ Thank them again
→ Tell them you’re still performing regularly
This tiny moment can trigger another booking on the spot.
6. Create a “What Else I Offer” PDF
Many clients know you for one thing (e.g., wedding ceremony or first dance) but have no idea you also offer:
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Birthday packages
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Baby shower acoustic sets
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Corporate atmospherics
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Hen party mini-sets
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Funeral performance packages
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Garden party sessions
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Christmas bookings
Send a simple one-page PDF after the event showing your full service list. This massively increases repeat bookings.
7. Build a “Client Anniversary” Reminder System
Set a reminder for their:
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Wedding date
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Baby shower date
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Birthday event date
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Corporate event anniversary
Then message them a week before:
“Hey! Your 1-year anniversary is coming up — would you like me to perform again?”
People love this level of thoughtfulness.
8. Ask for a Testimonial — Then Follow Up 6 Weeks Later
After they leave a testimonial, follow up later with a soft nudge:
“Thanks again for your lovely review! If you’ve got any events coming up this summer, I’d love to help.”
Reviews build trust — but the follow-up drives bookings.
Final Thoughts: Repeat Clients Are Your Secret Weapon
When you work across multiple event types — weddings, birthdays, corporate events, baby showers, funerals, garden parties, proposal performances — a past client can easily become a 5–10 event client over the years.
Stay visible. Stay warm. Stay on top of their mind.
You don’t need to “sell” — you just need to remind them you exist and that you loved working with them.
