Social media has become an essential tool for musicians looking to grow their audience and connect with specific audiences. In today's digital age, platforms like Instagram offer a unique opportunity for singers and musicians to showcase their talent and reach a wide audience. 

Why is social media important for musicians?

Social media allows musicians to share their music, connect with fans, and promote upcoming events. By posting performance reels on Instagram, musicians can attract the attention of potential clients in the events industry, such as couples looking for musicians for their wedding day or corporate events agencies. Is it just a case of volume or is it more about quality. Some schools of thought say post at least three times a day and just keep your face and talent seen regularly. Other schools advocate being more picky about what you post and advise posting less but always bringing great quality. Then there's when to post and where. Do you post in the morning, afternoon, evening or all three? Do you post reels, share marketing images or post some insightful words? And the answer is that Instagram is largely focused on Reels. People do like images but it won't get you much reach with the Instagram algorithm. So reels is the way forward. Even if that reel is an image with some moving words or an image with your music. It'll get more reach than just a static image post.

Choosing the right song for your Instagram reel

When posting performance reels on Instagram, it's important to choose the right song to perform to. Selecting a popular song that resonates with a wide audience can help you stand out and attract more followers. If you're a wedding singer then it makes sense to perform songs that will feature during a wedding ceremony or drinks reception. Think about the ambience you're trying to create and then try to find four or five songs that sit in that genre. Alternatively if you're an artist and haven't written a lot of music yet you can always take on a song as a cover but perform it in a style that reflects your original sound. That way your audience will still understand who you are as an artist even if you're just starting out. If you're a singer that performs a mix of more chilled stuff and up beat party songs then the list below is just a guide that may be helpful when choosing your next Instagram performance reel.

Here are a few songs that work well at a range of events:

• "Can't Stop the Feeling" by Justin Timberlake
• "I Will Always Love You" by Whitney Houston
• "Uptown Funk" by Mark Ronson ft. Bruno Mars
• "Shallow" by Lady Gaga and Bradley Cooper
• "Crazy In Love" by Beyonce
• "Can't Help Falling In Love" by Elvis
• "Summer Of 69" by Bryan Adams
• "At Last" by Etta James
• "You're My Best Friend" by Queen
• "Million Dollar Bill" by Whitney Houston

At Acoustic Backs And Tracks we've recorded a large catalogue of acoustic backing tracks which we feel will help your Instagram stories and reels pop out. From acoustic garage tracks to classic dance and more traditional wedding ceremony songs, we've got you covered. Want some acoustic jazz, R&B or classic oldies - it's all there in our acoustic catalogue. If you're looking for industry leading acoustic tracks to perform to that will take your performance to the next level and help your Instagram posts connect with a new audience then check out our catalogue.

By choosing the right song and leveraging the power of social media, musicians can effectively grow their audience and connect with potential clients in the events industry. So next time you're preparing to post an Instagram reel, remember the importance of selecting the right song to showcase your talent and attract new opportunities.