Why Behind-the-Scenes (BTS) Content is a Game-Changer for Performers
In a world where social media feeds are overflowing with polished performances and staged moments, showing the real you behind the music can be a powerful way to connect with your audience and grow your brand as a performer. Whether you’re a wedding singer, gigging guitarist, or acoustic duo, behind-the-scenes (BTS) content can make you more relatable, more memorable, and more bookable.
Here’s how to do it—and why it works.
🎬 5 Engaging Behind-the-Scenes Content Ideas for Event Performers
1. Your Gig Prep Routine
Show your followers how you get ready for a performance. This could include:
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Vocal warmups
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Packing your gear
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Choosing the setlist
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Outfits and styling This builds anticipation and shows your professionalism and personality.
2. Soundcheck Moments
Post short clips from your soundcheck. Whether you're testing mics or balancing your acoustic backing track, this gives people insight into the setup process and makes the actual performance feel more special when they finally see it.
3. Venue Tours and Wedding Setups
Capture footage of stunning venues, your stage setup, or a quiet moment before guests arrive. It gives future clients a visual of what you could bring to their event and builds your authority as a seasoned pro.
4. Custom Track Previews or Rehearsals
Share a snippet of a custom acoustic backing track you're rehearsing with. Tag the couple if it's for a wedding. It highlights your bespoke approach and gives your community something unique to look forward to.
5. Post-Gig Reflections or Fun Moments
Whether it’s a heartfelt post-performance thank-you or some light-hearted banter in the van on the way home, this humanises you. It keeps people invested in your journey, not just your product.
💡 Why Behind-the-Scenes Content Works So Well
1. Builds Trust
Audiences want to know the face behind the voice. When people see your preparation, your effort, and your authenticity, they’re more likely to trust you as someone who’ll deliver on the big day.
2. Increases Engagement
People love a story. Taking them along on your journey—before, during, and after an event—keeps them emotionally invested. BTS content often sees more comments and shares than traditional performance posts.
3. Differentiates You from Other Performers
Every performer has great music—but not every performer is showing the experience of working with them. BTS footage sets you apart by showcasing your personality, work ethic, and care for each event.
4. Strengthens Your Brand
Consistently sharing BTS content helps define your vibe. Are you fun and quirky? Calm and soulful? A luxury experience? Your BTS content reinforces that image more than any bio ever could.
5. Encourages Bookings
When future clients see how professional, passionate, and down-to-earth you are behind the scenes, it removes barriers to booking you. They feel like they already know and trust you.
🎶 Bonus Tip: Use Your Backing Tracks to Enhance Your BTS
If you’re using our acoustic backing tracks or our custom performance edits, don’t just save them for the stage! Feature them in your behind-the-scenes content—whether you’re rehearsing, sound-checking, or sharing a sneak peek of a new mash-up.
Let your audience hear the work in progress, and they’ll feel more connected to the final result.
That's all folks
You don’t need flashy equipment or fancy edits to share behind-the-scenes content—just your phone, your personality, and a willingness to share your journey. The more people feel involved in your process, the more they’ll root for your success.
Want acoustic backing tracks that sound live and feel personal?
Browse our growing catalogue or try our industry-leading custom service to create tracks your audience will never forget.
